Pacasso, a real estate proptech in the field of co-ownership, announces today its partnership with Aston Rose Sports + Entertainment, a brokerage firm run by sports professionals turned real estate agents, according to a press release.
This alliance aims to join Aston Rose’s network of athletes and other professionals to Pacaso’s current operations in 40 luxury second homes.
“Pacaso’s innovative condominium model is perfect for Aston Rose customers with busy lifestyles and for those seeking simplicity,” said Marnie Blanco, Vice President of Industry Relations for Pacaso, in the release.
Aston Rose was founded by former athletes Rod Watson, Lisa Leslie, Tomi Rose and Rob Hite. Watson is also the newest member of the Pacaso Agents Collective (PAC), a growing network of real estate agents who focus on using Pacaso’s second home condominium model. The company named De’Aaron Fox, Zach Randolph, Melo Ball, and Money Bag Yo as clients.
Watson says busy customers in the sports and entertainment industries have limited free time and want to relax with their families during the off-season.
“Pacaso enables them to do just that and we are delighted to advise them on the innovative condominium model which is likely to be a better investment and option for their dynamic and busy lifestyles,” Watson said in the release. .
Pacaso recently published a report on second home markets in July, which found a 25% increase in its transactions in the second quarter of 2022. It also said that sales of these residences increased by 235% since the first quarter. 2020, due to holiday demand. rentals in scenic destinations. Key markets that have grown the most over the years are Coeur d’Alene, Idaho; Williamson County, Tennessee and Kitsap County, Washington, according to the report.
The company also formed a government advisory board in July to guide its housing policy, engagement and growth. The council includes Chairman Steve Benjamin, former mayor of Columbia, South Carolina, Steve Adler, mayor of Austin, Texas, Michael Hancock, mayor of Denver, Colorado, Danny Perez, member of the Florida House of Representatives, and Alexis Podesta, former mayor of California. Secretary for Business, Consumer Services and Housing.
In addition, Pacaso has also entered into a partnership with RE/MAX and his Approved Supplier Program, a major real estate brokerage network and service firm, which operates through a franchise system in about 100 countries.
“Pacaso’s unique services create real opportunities for buyers of second homes and the professionals who support them. It’s a great choice for RE/MAX agents, who tend to embrace smart new ideas that they can leverage to close deals and benefit their customers,” said Nick Bailey, President and CEO at the time. by RE/MAX.
The company was also recently named finalist the Inman Innovator Award in the Most Innovative Company category and the Inman Golden I Award in the Best Luxury Standout category.
In other recent proptech news, a new study shows that 4.3 million apartments will be needed by 2035. Built Technologies has also acquired commerce transaction management platform Nativ.