United States: based in Scottsdale vacation rental management company Casago, which offers vacation rentals, corporate housing and property management in more than 38 cities in the United States and Mexico, announced that Alex Husner will join the company as its new chief marketing officer. [CMO].
Husner will lead Casago’s expansion on the East Coast, while increasing the visibility and reach of the Casago brand within the global vacation rental industry through strategic branding and marketing initiatives.
Steve Schwab, Founder and CEO of Casago, said, “Alex is a very experienced, well-known and well-liked leader in the vacation rental industry and we are delighted to bring her expertise to the Casago team. The Casago brand is well known in the western United States and Mexico, and we continue to expand throughout the country.
“Alex will lead our plan to strategically expand our franchise model which provides property management companies with the software, tools and support needed to compete nationally while retaining local ownership,” he added. .
Husner said, “Casago is highly respected in the vacation rental and property management industry for its operational excellence, cutting-edge technology and top-notch support to franchise owners. I am excited to work with this talented team to guide Casago’s expansion across North America and to help local property managers build sustainable businesses in an increasingly competitive environment.
Prior to joining Casago as CMO, Husner held the same position at Condo-World from 2009, where she built the company into one of the most recognized vacation rental brands, managing 500 properties in North Myrtle Beach. She also handled sales and marketing for another 5,000 properties in the South East.
In 2021, she launches the podcast Alex and Annie: the real women of the vacation rental, with Annie Holcombe, the current Vice President of Business Development at Channel Manager Lexicon Travel Technologies. The podcast has grown rapidly, being named to the “Top 30 Hospitality Podcasts” list by the Global Hospitality Institute and ranking in the top 10% of all podcast genres globally.
Alex and Annie will co-host the red carpet for Matt Landau’s premiere Homerunners docuseries, a behind-the-scenes look at the $78.6 billion vacation rental industry and the leaders paving the way for future growth. The world premiere will take place on Sunday, October 23 during VRMA [Vacation Rental Managers’ Association] International Conference, to be held at Caesar’s Palace in Las Vegas.
Husner has just been elected to the VRMA Board of Directors for a two-year term. She is also Chair of the Board of Directors for the Myrtle Beach Area Chamber of Commerce/CVB.